For over thirty years, Dr. Robert Hui Lo has quietly elevated food safety in the Philippines. As founder and CEO of RDF Feed, Livestock & Foods, Inc., he created a food system—from farm to feed mill to meat shop—driven by one unwavering mission: safe food for every Filipino. As he turns 67 on April 23, just two days before World Veterinary Day 2026, his story is one worth telling.
People recognize Doc Robert for his veterinary practice and for his decades of work in livestock production—all in pursuit of one goal: safe, high-quality food for every Filipino family.
This year’s World Veterinary Association theme, ‘Veterinarians: Guardians of Food and Health,’ perfectly describes Dr. Lo’s lifelong commitment.
Dr. Lo’s educational journey laid a strong foundation for his achievements. He holds a Doctor of Veterinary Medicine degree from the University of the Philippines. In 1988, he founded RDF in San Fernando, Pampanga, starting as a poultry contract grower. Over the years, he expanded into swine, established a feed mill, and later earned a master’s degree at the Asian Institute of Management, which strengthened his confidence in running the company.
Dr. Robert H. Lo
Building on these early expansions, in 2005, Dr. Lo opened Fresh Options Meatshop in a supermarket in Angeles City to provide Filipino families with safe, high-quality meat. It was a direct effort to bring farm-traceable, quality-controlled meat to everyday consumers.
From these beginnings, RDF has grown into a vertically integrated agri-food company that now operates swine and broiler farms, a feed mill, a slaughterhouse, meat cutting and processing plants, meat shops, and restaurants. All facilities operate under the company’s strict quality and safety protocols.
RDF has earned certifications, including HACCP for pork and ISO 9001:2015 for its feed mill, through rigorous adherence to global standards.
The Bureau of Animal Industry awarded GAHP certification to RDF’s broiler and swine farms. This standard ensures animal welfare, food safety throughout the supply chain, and reduces risks to communities and the environment.
RDF’s slaughterhouse and meat-cutting plant in Porac, Pampanga, passed FSSC audits for hog slaughter and for processing chilled and frozen pork and beef cuts.
These milestones reflect teamwork, ongoing education, and continuous process improvement. Committed to world-class standards, Dr. Lo hires consultants and engages industry experts to benchmark RDF’s quality systems against advanced markets, accelerate learning, and strengthen organizational competencies. This investment has delivered results. RDF has earned global certifications for food safety and effective management, covering the entire supply chain from farm to store shelf. At every Fresh Options outlet, RDF maintains food safety by preserving the cold chain and applying First-In, First-Out rotation. The company also uses separate chillers to prevent cross-contamination. Together, these practices demonstrate a company culture intentionally built from the top down.
At the center of this culture is Dr. Lo, a veterinarian who has spent decades building a company where food safety is a shared value among 2,000 employees. His contributions to animal welfare, meat processing, and sustainable farming in Central Luzon have earned recognition in both veterinary medicine and business. However, it is the trust of Filipino families that truly defines his legacy.
At 67, Doc Robert’s purpose is unchanged: safe food for every Filipino. As World Veterinary Day approaches this month, his employees and peers celebrate not just his enduring legacy but the continuing impact and assurance he brings to countless Filipino families and the nation’s future.