About Us
At RDF, quality is a way of life. We believe that continuous innovation and creativity in all of our business processes will lead our company to greater heights. Through this, we can fulfill our mission of providing high-quality meat products that adhere to globally-accepted standards of food safety.
Our Vision
Authority When It Comes to Quality!
Our Mission
Product Excellence
Process Efficiency
People Competence
Culture
Social Commitment
“T.R.I.U.M.P.P.H.” Core Values
- We create value-adding solutions and continuously upgrade our business standards.
- We are driven to transform RDF into a top-of-the-line business organization.
- We deliver our commitments and accept responsibility for our actions.
- We conduct ourselves with honesty and fairness even when no one is watching
- We work with synergy and teamwork. Each of us brings unique contributions and important expertise to the team.
- We love our company. We take responsibility for its success.
- We seize the opportunity to be the prime mover and set new standards of excellence in our industry.
- We are committed to redefine infinite possibilities for RDF’s future business growth!
- We empower our people to make smart decisions that improve the quality of work and benefit our customers and the company as a whole.
- We are committed to go the extra mile to serve and delight our customers AT ALL TIMES!
Our Company Logo
The company logo symbolizes our goals and what we stand for. The logo portrays a rising sun in the color yellow and is placed above a green hill set over the small letters ‘r’ and ‘d’. The color yellow represents the passion and energy that we emanate to take the company to greater heights. The green hill represents Mount Arayat and the agricultural landscape of Pampanga, where RDF was founded. The color red, which fills the small letters of “rdf,” stands for our company’s uncompromising commitment to quality.RDF Pledge of Quality
Magbubunga ng kalidad na pamumuhay, para sa akin, sa ating mga customers, at sa ating kumpanya.
Upang makamit ito, ako ay magiging katuwang ng aking kapwa sa pag-unlad.
Hindi ko ipagkakait ang suportang kailangan para sa ikatatagumpay ng lahat.
Patuloy kong pagbubutihin at palalakasin ang aking sarili, bilang paghahanda sa mga hamon ng panahon, sa tulong ng aking mga kasama at sa gabay ng Maykapal.
Ako, si _____________________, ay sumusumpa na ako ay magiging biyaya sa aking kapwa, sa abot ng aking makakaya.
Awards and Recognitions
In 2016, RDF was awarded the regional winner of Landbank’s Gawad sa Korporasyon na Kaagapay sa Ating Ganap na Tagumpay (KAAGAPAY), a distinction given to successful bank-assisted large and medium-sized corporations that contribute to Landbank’s support for priority sectors. These sectors include farmers, fishermen and micro, small and medium enterprises (MSMEs). Also in the same year, RDF received another award, the Meralco Biz Luminary. The award highlighted our company’s resiliency to thrive despite the challenges we have faced in the industry. It also recognized the company’s ability to optimize energy resources efficiently.
Employee Training and Development
We are committed to the professional growth and development of our employees, who we consider as the life and blood of the firm. Together with our department managers and consultants, we create training and development programs that help our employees to become better at their jobs.
In 2019, the HR department opened RDF University, which strives to equip employees with the right skills and mindset and promote a culture of performance excellence all throughout the organization. As the training arm of our HR Department. RDF University covers different subject matters that are geared towards the development of various core and leadership competencies and these are, as follows:
- Excellence in Customer Service
- Basic
- Supervisory
- Manager
- Winning Attitude at Work
- Foundational Skills for Supervisory Excellence
- Middle Management Basic Leadership Course
Also, the company has always been supportive of employees who are interested in completing their secondary education through DepEd’s Alternative Learning System (ALS). This allows our employees to obtain a diploma once they pass the accreditation and equivalency test. Over the years, RDF has sent employees to technical trainings, locally and abroad, and even in universities to pursue undergraduate or graduate studies.
Corporate Social Responsibility
- Educational assistance for selected scholars taking up Doctor of Veterinary Medicine in state universities
- Educational assistance for students who need funding for thesis studies at state universities and colleges
- Brigada Eskwela assistance
- Construction of day care centers and school buildings
- Donation of school supplies, books, and uniforms
- Outreach programs
- Feeding programs
- Donation of construction materials to religious organizations
- Environmental awareness campaign
- Tree planting activities
Six Nuggets of Wisdom
After everything that he has experienced in establishing the company from the ground up—from natural disasters, industry challenges like chicken smuggling, to almost going bankrupt—Doc Robert has learned a lot of lessons that he believes could help and inspire all of his employees become successful in their selected fields or even in their own business. These are:
- Know what you are doing and be passionate about it.
- Learn something new every day.
- Be open to change.
- You don’t have to re-invent the wheel.
- Don’t cry over spilled milk.
- Trust your people.
