About Us

RDF Feed, Livestock & Foods, Inc. or simply, RDF, is a company-owned and company-operated agri-food enterprise in the Philippines. We manage various modern poultry and swine farms that are located in the flourishing cities of Pampanga and Tarlac in Central Luzon; and industrial facilities such as a feed mill, slaughterhouse, a Triple-A (AAA) meat-cutting plant, and a meat processing plant; and Fresh Options Meat Shop, a chain of stand-alone meat shops, which offers high-quality fresh meats and value-added meat products.

At RDF, quality is a way of life. We believe that continuous innovation and creativity in all of our business processes will lead our company to greater heights. Through this, we can fulfill our mission of providing high quality meat products that adhere to globally-accepted standards of food safety.

Our Vision

Authority When It Comes to Quality!

We are respected as a trusted partner and preferred provider of high-quality fresh meats and value-added food products and services in all the markets we serve.

Our Mission

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Product Excellence

We bring the highest quality food products that are distinctive and innovative while offering customized service experience designed to consistently exceed customer expectations.

Process Efficiency

We perform optimally and operate cost effectively through continuous process improvement and application of pioneering initiatives to deliver or exceed established business goals.

People Competence

We create, encourage, and maintain a fun working environment that supports, develops, and sustains the well-being and professional development of our employees.

Culture

We optimize our business results by promoting teamwork and professionalism across our organization.

Social Commitment

We uphold our social commitment in our relentless pursuit of providing high-quality food products while protecting our environment, and with greater guarantees for the end consumers.

“T.R.I.U.M.P.P.H.” Core Values

Our core values define who we are as an organization. They serve as our foundation on how we perform our work and how we work together as a team to achieve our goals. There is no other appropriate acronym to describe our set of core values – T. R. I. U. M. P. P. H., which stands for:
  • We create value-adding solutions and continuously upgrade our business standards.
  • We are driven to transform RDF into a top-of-the-line business organization.
  • We deliver our commitments and accept responsibility for our actions.
  • We conduct ourselves with honesty and fairness even when no one is watching
  • We work with synergy and teamwork. Each of us brings unique contributions and important expertise to the team.
 
  • We love our company. We take responsibility for its success.
 
  • We seize the opportunity to be the prime mover and set new standards of excellence in our industry.
  • We are committed to redefine infinite possibilities for RDF’s future business growth!
  • We empower our people to make smart decisions that improve the quality of work and benefit our customers and the company as a whole.
 
  • We are committed to go the extra mile to serve and delight our customers AT ALL TIMES!

Our Company Logo

The company logo symbolizes our goals and what we stand for. The logo portrays a rising sun in the color yellow and is placed above a green hill set over the small letters ‘r’ and ‘d’. The color yellow represents the passion and energy that we emanate to take the company to greater heights. The green hill represents Mount Arayat and the agricultural landscape of Pampanga, where RDF was founded. The color red, which fills the small letters of “rdf,” stands for our company’s uncompromising commitment to quality.

RDF Pledge of Quality

To ensure that our company’s workforce will stay true to our objectives, principles, and everything that we believe in, we have formulated a company pledge, which is the RDF Pledge of Quality. It signifies our commitment to persevere and work hard in order to produce high-quality products, delight our customers, and work together to improve the quality of our lives. 
Kalidad sa bawat produkto, kalidad sa bawat proseso, kalidad sa bawat serbisyo.

Magbubunga ng kalidad na pamumuhay, para sa akin, sa ating mga customers, at sa ating kumpanya.

Upang makamit ito, ako ay magiging katuwang ng aking kapwa sa pag-unlad.

Hindi ko ipagkakait ang suportang kailangan para sa ikatatagumpay ng lahat.

Patuloy kong pagbubutihin at palalakasin ang aking sarili, bilang paghahanda sa mga hamon ng panahon, sa tulong ng aking mga kasama at sa gabay ng Maykapal.

Ako, si _____________________, ay sumusumpa na ako ay magiging biyaya sa aking kapwa, sa abot ng aking makakaya.

Awards and Recognitions

In 2016, RDF was awarded the regional winner of Landbank’s Gawad sa Korporasyon na Kaagapay sa Ating Ganap na Tagumpay (KAAGAPAY), a distinction given to successful bank-assisted large and medium-sized corporations that contribute to Landbank’s support for priority sectors. These sectors include farmers, fishermen and micro, small and medium enterprises (MSMEs). Also in the same year, RDF received another award, the Meralco Biz Luminary. The award highlighted our company’s resiliency to thrive despite the challenges we have faced in the industry. It also recognized the company’s ability to optimize energy resources efficiently.

Employee Training and Development

The company has a workforce of more than 2,000 employees composed of veterinarians, animal nutritionists, quality assurance specialists, food technologists, chefs, butchers, engineers, etc.

 

We are committed to the professional growth and development of our employees, who we consider as the life and blood of the firm. Together with our department managers and consultants, we create training and development programs that help our employees to become better at their jobs.

In 2019, the HR department opened RDF University, which strives to equip employees with the right skills and mindset and promote a culture of performance excellence all throughout the organization. As the training arm of our HR Department. RDF University covers different subject matters that are geared towards the development of various core and leadership competencies and these are, as follows:

  1. Excellence in Customer Service
    1. Basic
    2. Supervisory
    3. Manager
  2. Winning Attitude at Work
  3. Foundational Skills for Supervisory Excellence
  4. Middle Management Basic Leadership Course

Also, the company has always been supportive of employees who are interested in completing their secondary education through DepEd’s Alternative Learning System (ALS). This allows our employees to obtain a diploma once they pass the accreditation and equivalency test. Over the years, RDF has sent employees to technical trainings, locally and abroad, and even in universities to pursue undergraduate or graduate studies.

Corporate Social Responsibility

In 2018, RDF became a signatory participant and joined in the United Nations Global Compact (UNGC). As a member, RDF is committed to support the 10 principles of UNGC that emphasize human rights, labor, environment, and anti-corruption. These principles have become an integral part of the company’s current policies and procedures.The Corporate Social Responsibility (CSR) Initiatives of RDF include:
 
  1. Educational assistance for selected scholars taking up Doctor of Veterinary Medicine in state universities
  2. Educational assistance for students who need funding for thesis studies at state universities and colleges
  3. Brigada Eskwela assistance
  4. Construction of day care centers and school buildings
  5. Donation of school supplies, books, and uniforms
  6. Outreach programs
  7. Feeding programs
  8. Donation of construction materials to religious organizations
  9. Environmental awareness campaign
  10. Tree planting activities

Six Nuggets of Wisdom

After everything that he has experienced in establishing the company from the ground up—from natural disasters, industry challenges like chicken smuggling, to almost going bankrupt—Doc Robert has learned a lot of lessons that he believes could help and inspire all of his employees become successful in their selected fields or even in their own business. These are:
  1. Know what you are doing and be passionate about it.
  2. Learn something new every day.
  3. Be open to change.
  4. You don’t have to re-invent the wheel.
  5. Don’t cry over spilled milk.
  6. Trust your people.

RDF Feed, Livestock & Foods, Inc. or simply, RDF, is a company-owned and company-operated agri-food enterprise in the Philippines.

Contact us

  • Purok 6, Barangay Lara City of San Fernando, Pampanga 2000 Philippines
  • 045-4025982
  • inquiry@reddragonfarm.com
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